GUEST BLOG: WANT SUCCESS? PUT A PIN IN IT
About Jessica Zimmerman
Voted Top Wedding Planner by Southern Living Magazine, Jessica Zimmerman has mastered the art of designing and producing unforgettable weddings. She’s worked with celebrity clients and her designs have been featured in major media publications including People magazine, Martha Stewart Weddings, Brides, Country Living, and more.
In an industry full of beauty and flowers, Jessica has been described by both colleagues and students as the "missing component" with her business expertise. As she often says, "It's one thing to make a pretty floral arrangement, it's a whole other thing to make money doing it."
In a field that is often tight-lipped, Jessica's tell-all, tough-love approach has made her a sought-after speaker for the industry's top events.
Born and raised in Arkansas, she’s a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. Her greatest passion is designing a life she loves to live while encouraging other businesswomen to do the same.
Want Success? Put A Pin In It
Here's the thing about success:
It doesn't happen overnight.
Success is a long term game. We live in a world of instant gratification. Just think about it: How quickly do you become frustrated when the building you are in doesn’t have wifi? When the item you ordered on Amazon isn’t available for two-day shipping? Or when you’re downloading something and it’s taking forever?
There is nothing instant about success, BUT success is possible if you’re willing to have deferred gratification rather than instant.
In December of 2017, I started focusing on Pinterest. I realized THIS is the platform that my ideal client (brides) are on the most and my education clients (wedding planners and floral designers) are also on regularly.
I learned up front that I wouldn’t start to see results until the seven month mark, but if I was patient enough to wait out those seven months, I WOULD begin to see a major increase in the traffic to my website.
It’s June and I’ve officially been at this Pinterest game for seven months. Guess what? The results are remarkable!
Received my May report on June 1st, and I’m going to share it with you:
In May 2018 I had:
1,119,955 monthly views on my Pinterest account (yes, you read that right – that’s over one million monthly views!)
49,668 of those monthly views were engaged (meaning they are re-Pinning my images!)
11,208 views per day on our website (these people were led to my website directly from my Pinterest account!)
Let’s just say seven months ago, I was NOWHERE near those numbers and I was getting practically no traffic on my website from Pinterest.
BUT, I realized the sooner I got started, the sooner I WOULD have those big number results!
So how did I do it?
I’ve been asked this question A LOT lately so I want to share with you my source.
BY KATHRYN MOORHOUSE
Think of how your business could grow – where it could be seven months from now – if you started today!
More than Facebook, more than Instagram, THIS is where I’ve seen more growth and more leads than any other platform. I encourage you to get started today. Just think where you could be by Christmas and what that would mean for your 2019 year!
Want to hear more from Jessica? You can join her newsletter list here: https://www.zimmermanevents.com/newsletter-optin
Interested in learning more from Jessica? Her highly sought-after course, The Business Behind the Blooms, opens enrollment just once a year. You can learn more and get on the wait list here: https://www.zimmermanevents.com/bbb-waitlist-landing
Thanks for stopping by! Read up on some of our recent weddings, lessons learned, and favorite floral trends.