GUEST BLOG: 8 TIPS TO ELIMINATE EMAIL STRESS

About Jessica Zimmerman

Voted Top Wedding Planner by Southern Living Magazine, Jessica Zimmerman has mastered the art of designing and producing unforgettable weddings. She’s worked with celebrity clients and her designs have been featured in major media publications including People magazine, Martha Stewart Weddings, Brides, Country Living, and more.

In an industry full of beauty and flowers, Jessica has been described by both colleagues and students as the "missing component" with her business expertise. As she often says, "It's one thing to make a pretty floral arrangement, it's a whole other thing to make money doing it."

In a field that is often tight-lipped, Jessica's tell-all, tough-love approach has made her a sought-after speaker for the industry's top events.

Born and raised in Arkansas, she’s a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. Her greatest passion is designing a life she loves to live while encouraging other businesswomen to do the same.  

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8 Tips To Eliminate Email Stress

Remember when the smartphone came out? Remember how life changing it felt to be able to check your email anywhere? Talk about freedom!

Fast forward to today - do you still feel that same freedom?

Can I be honest for a second? Sometimes I think I was born in the wrong decade. I remember when I was a kid how the phone would ring and someone would yell, “I’ll get it!”

I miss those days.

Email can overtake your life if you let it.

PS - We are almost done with work systems! We will be moving into home systems and mommy tips very soon!

I read a book called Manage Your Day-to-Day: Build Your Routine, Find Your Focus & Sharpen Your Creative Mind. The advice I took away from the book was this: Don’t start your day with email.

1. Don’t let other people dictate your work day.

I used to think checking my email first thing meant I was working hard. It meant I was being productive! I think most of us think this way. We have clients or coworkers or bosses who need to hear from us. Sound familiar?

You know the phrase, Ignorance is bliss - well it’s especially true when it comes to email! When I became ignorant to what was going on in my inbox - guess what happened? I actually had time to focus on my own to do list which led to productivity which led to profitability.

I’m not denying the fact that, yes, it is important to check my email. However, by checking it first thing in the morning I was making one crucial mistake: I was letting other people dictate my work day.

You know why I think most people start their day with email? Because it’s easier to be reactive than to be proactive. It’s easier to feel as if we are working by checking email first thing, but guess what that does? It distracts you from actually doing your actual work. You are procrastinating the job that actually needs to get done because checking email is easier.

I never thought this when I was in the thick of it, but now I realize that treated my email as if it was my to do list. Even if I was simply replying and giving information, I was still doing the task for someone else instead of myself. Remember to make your work hours count!

2. Set up an away message so people know when they can expect to hear back from you.

I talked about setting clear expectations more in depth in the work at home moms newsletter.

3. Schedule specific times to check your email.

My husband once went to a seminar where the speaker said, “You get 90% of your work done before noon."

I usually schedule to check my email from 1:00pm - 1:30pm. This gives me the entire morning to get MY work done, check off MY to do list, tackle MY tasks. I work hard in the morning being proactive. I eat lunch (refuel!) and then I look at my email.

4. Set a time limit.

I’m a big fan of setting time limits for my tasks - including email! Staying on task takes discipline and practice. One of the best ways to train your productivity concentration is to set time limits. This provides a singular focus, blocks interruption, and ultimately drives productivity.

5. Keep anything that you are still working on in your inbox.

If you have completed it and it no longer needs your attention - delete it or move it to a folder.

For example, I may have an email from a client. I don’t have time today to answer her question, but I definitely want her to know I received her email so I’ll say something like this: “Hey! Just wanted to let you know I received your email. I really want to be able to sit down with your proposal and give your questions the time and thought they deserve. I’ll respond again with all the answers no later than Friday!”

Then I leave that in my inbox because it isn’t “done” yet. It still needs my attention, but instead of my client thinking I’m ignoring her or I’m irresponsible - she knows what to expect. She has no need to worry - she’ll hear from me Friday.

On Friday, once I’ve responded and answered all her questions - then I’m officially DONE with that email. So I’ll delete it or move it to a folder. It no longer needs my attention so I don’t keep it in my inbox.

6. Always see the white space

You know how when you have three emails in your inbox, the joy of seeing that beautiful white space at the bottom? This is my goal. Some experts say try to keep your inbox at zero. I have found that simply isn’t feasible, although I do love it on the rare occasion it happens! I am perfectly content when I close my computer at the end of my work day if I see white space at the bottom of my inbox.

7. Create a POSITIVE VIBES folder.

I created this folder last year. Anytime someone writes me something really nice or encouraging - I move it in this folder. I definitely have days where I think, “What am I doing? Am I even any good at this job?” Those are the days I open up the emails in my Positive Vibes folder - it’s a great way to lift my spirits and keep me going in the right direction.

8. When you’ve reached your quit time - don’t look at email again until the following day.

It does you no good to check your email when you’re in bed. Your client emails and something is wrong and there is nothing you can do about it until tomorrow so now you’re up all night worrying. Only check your email during your designated time(s) - that’s it.

I had a mentoring client of mine once say, “but my clients expect me to respond to their email right away.”

My response, “Yeah - you know why they expect you to respond to their email right away? Probably because you have ALWAYS responded right away. You built that expectation. That was all YOU so don’t blame it on your clients.”

SIDENOTE: I was actually much nicer in the way I delivered the above message to my client, but I thought this newsletter need a little excitement so I beefed it up a bit. A wise man once told me, “Don’t ever let the truth get in the way of a good story.”

In a way, you have to train the people you work with regularly. People will begin to realize that they will hear from you, it just might not be immediately.

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Interested in learning more from Jessica?  Her highly sought-after course, The Business Behind the Blooms, opens enrollment just once a year. You can learn more and get on the wait list here: https://www.zimmermanevents.com/bbb-waitlist-landing